Tuesday, 28 July 2015

Visualise user research


AdultUsername: Sally
Age: 30-36
Nationality: Kiwi 
Occupation: Housewife, Business woman
Marital Status: Married

Kid
Username: Billy
Age: 4-10
Nationality: Kiwi
Occupation: Primary school student

Values
Parents
-Making memories
-Kid's education
-Convenience
-Time/Speed
-Responsibility
Kid
-Bonding time with the family
-Playtime 
-Story-time

Interests
-Creating a memorable experience (Taking photos of their kids)
-Entertainment for the kids
-A break from home and work, doing something different from the usual.
-Educational purposes, hoping they will learn something new
-Bonding time with the family

What are they thinking?
Parents
-Need to keep my child under control.
-Is my kid enjoying the attraction?
-I hope my kid is learning something new.
-Where are fun/interactive attractions?
-What's the time? How much more time do we have?
-I'm exhausted, where are the chairs?
Kids
-When are we going to Mc-donalads?
-What is this?
-Touch everything.
-I'm bored.
-This is fun. I want to press/do it again!

What are they feeling?
Parents
-Frustrated: with the kids
-Excited: creating new memories
-Happy: bonding with the kids
-Tired: keeping the kids under control, making sure they don't break anything.
-Confusion: wondering what attractions would be interesting for the kids.
-Hungry: wanting food, latte/coffee
Kids
-Excited: A new place with new things they have never seen before, interactive stuff.
-Confused: unsure about what the attraction is/about. Never seen it before.
-Bored: Already over it, want to get out of here already.
-Hungry: Wanting food, Mc-Donalads?

How do they act?
Parents
-Responsible, taking care of the kids
-Playful or strict depending on the kid.
-Finding attractions that the kid will be interested in.
Kids
-Running frantically, possibly yelling.
-Fidgety, wanting to touch everything.
-Going to the first big attractions they can see.
-Complaining

Behaviour 
Parents
-Busy time schedule
-Routine-driven lifestyle
-Multi-tasking
-Organised, set plan
-Keeping up with the latest trends/what's popular
-Internet is their source for everything
Kids
-Short/limited attention span
-Fidgety, constantly wanting to move around
-Reckless
-Energetic and full of energy
-Complaining, starting to get upset when they are tired or bored.

Experience Style
-Go to the biggest or most popular exhibition that they have heard about.
-Many young families have strollers/prams so they tend to user the elevators to get around.
-Taking photos of their kids with the exhibitions for memories.
-Fast journey. Kids tends to get fidgety if they stay too long at one attraction.
-Kids are generally curious. They like to touch anything that is interactive. 

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