"Many of the recent trends we are seeing relate to the fact that everyone carries a powerful device around with them at all times, and it can be used to create numerous types of new experiences that were not possible even just a short time ago. We are beginning to tap into the user-allowed targeting features of mobile devices with technology such as iBeacon. This can allow us to deliver location-specific content to individuals based on their presence, or even based on their specific location within an area."
Source: http://xstudios.agency/blog/what-makes-great-interactive-installation/
Creating memories factor:
Taking photos with augmented reality NZ iconic animals displayed at Te papa. (Extinct and non-extinct) This also caters to family tourist that want to take something NZ away with them.
Kiwi Bird
Extinct: Moa
More extinct animals at:
https://en.wikipedia.org/wiki/List_of_extinct_animals_of_New_Zealand
Kakapo
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