Refined Screenshots (Final)

Rationale

Upon entrance to Te Papa, the visitors will get issued a tablet with a pre-installed app that will be used throughout their journey to enhance their Te Papa’s experience. They will also have an option to get issued headphones to listen to the audio that plays throughout different sections of the app. The main feature of this app uses augmented reality and ibeacon to make way finding in a museum a more innovative and interactive experience. The app is not downloadable on outside devices making it exclusively unique to Te Papa.

My allocated persona was family so I wanted to cater to both parents and children allowing a child mode and a parent mode that will be the default. The photo feed uploaded by Te Papa’s visitors allows the family to easily pick and build their tour according to their interest saving valuable time. These photos are constantly updated every week to ensure visitors are able to keep up with the latest and most popular exhibits.

The augmented reality map forms a track that easily guides the user to their exhibit. There is also audio playing as it guides you, which is optional for the user if they use their headphones. There are also certain touch points throughout the exhibit that lets the visitors take photos with augmented reality creatures displayed in Te Papa. Animals that were once extinct will come to life through your camera and the audience will be able to hear the sounds they make and see movement.

On child mode, an I Spy narrative game encourages kids to look and engage with the displays for a longer amount of time. iBeacon is used here to sense these objects, making the screen glow either blue or red to indicate how far the object is. Kids will need to use this app to help guide them around the exhibition and will have to take a photo of the object once they have found it. Linking back to the photo feed, the family has the option to share these photos which are all saved in a gallery on the app.

Visual Development

Development - User flow

User flow

Brainstorm / Development 

User-testing Feedback

What is working well
-Audience immediately gets a taste of what there is in Te papa.
-Overview of Te papa
-iSpy is very engaging.

Need to improve/fix
-Explanation for each page. (Clarity what page the user is under)
-REMEMBER TO ADD A BACK BUTTON!
-Navigation
-Knowing where I am on the Map, what am I under.
-Increase point size!!!

Consideration
-Adult as the default mode. Have a kid option in the menu.
-Live feed and search bar can be two separate pages.
-Pop up messages on the interactive map
-iSpy: hot and cold screen?
-Time? Average time spent, how long does it take from one place to the other.
-Map levels
-Narrative approach to iSpy (What happens when they finish? Prize at the information desk)
-iSpy: Room selection

Visuals

Wireframes, Site-Map, Colour Palette

Wireframe

Colour palette 

Augmented Reality

"Many of the recent trends we are seeing relate to the fact that everyone carries a powerful device around with them at all times, and it can be used to create numerous types of new experiences that were not possible even just a short time ago. We are beginning to tap into the user-allowed targeting features of mobile devices with technology such as iBeacon. This can allow us to deliver location-specific content to individuals based on their presence, or even based on their specific location within an area."
Source:  http://xstudios.agency/blog/what-makes-great-interactive-installation/


Creating memories factor: 
Taking photos with augmented reality NZ iconic animals displayed at Te papa. (Extinct and non-extinct) This also caters to family tourist that want to take something NZ away with them.

Kiwi Bird

Extinct: Moa

More extinct animals at:
 https://en.wikipedia.org/wiki/List_of_extinct_animals_of_New_Zealand

Kakapo

Idea Refinement

My initial idea of using "favourites" as a way to help manage your time and plan your journey around Te papa can be developed as a way to share your experience or post feedback onto the app to give recommendations to others. 

It will be a useful function to give an overview of what is in Te papa, and categories can be sorted by the audience through colours or some type of voting. The user can then easily pick and select the exhibits that they are interested in and plan their journey. This will allow input from the audience to create an interactive experience around their space. 

Interactive photo wall at Te papa. - audience creating a collage with the many photos that previous people had put up. This was an interesting and interactive way for the viewers to engage with the work.

Photo below: Sses technology, photographic images and video footage to explore themes of New Zealand's identity through The Map, The Wall and two simulator rides: the Deep Ride and the High Ride.

To cater to both parents and kids, there will be 2 separate options to let the user choose to view in either parents mode or kids mode. (Maybe an option at the start of the app) 

For the kids section, maybe can consider taking photos with augmented reality animals from NZ? 

(Incorporating NZ flavour)

Kids tend to lose interest really fast or get bored after being at one exhibit for too long. As a way to help them engage with the exhibit more, there could be a function or game that gets the kid to look at the art work longer. Maybe something simple like iSpy or finding things in the exhibit starting with a specific letter. This could be planned through the website beforehand?

Swot Analysis & Feedback

(Oldies)
Strength: Simplistic design, keychain design unique to te papa
Weakness: Screen size (limitation to font size), shaky hands (disorder) 
Opportunity: Text size for clarity, map
Threat: Not familiar with new technology 

(Tourist)
Strength: Mobile size (not heavy), Clarity, visual hierarchy
Weakness: Too familiar
Opportunity: Booking your own tour, audio
Threat: Navigation (reading from left to right), language barrier

(Oldies)

Strength: Active tour, audio available, clear navigation
Weakness: Too complicated for the persona, font size, button size
Opportunity: Simplifying the information, communication?
Threat: May be too complicated for the persona

(Tourist)
Strength: Simplify, clarity, language option
Weakness: Size (May not want to carry an ipad) <- holding souvenirs, cameras etc
Opportunity: English as the default language, Add some NZ flavour (introduction to NZ)
Threat: Language option might also be risky to install.

(Family)

Strength: QR code (time management), online shopping
Weakness: Map to Te papa really necessary? Extra step?
Opportunity: Online planning? Connect with google maps
Threat: How are they getting the item? Can the online shopping be done on the website at home?

(Family)
Strength: Kids engagement (Augmented reality)
Weakness: Limited to only families?
Opportunity: Have separate options for other personas
Threat: Too focused on the screen? (might take away the experience)

Mine - (Family):
Strength: Interactive way-finding, clarity, familiar
Weakness: Could also be too familiar/too safe?
Opportunity: Make it identifiable to family, kid option? <- kid engagement
Threat: Click & drag is too complicated for the user

Things to think about:
-Unique to Te papa
-Incorporating NZ flavours
-Hierarchy of information
-Options for different personas
-Tourist family (think about other personas)
-Kids engagement with exhibit / keeping them engaged, (games): I SPY, quiz, listing things that began with A?
-Family involvement, bringing them together
-Feed people's comments, recommendations, favourite places
-NFC tap on a sign to indicate they have arrived, get information
-Exhibits separated by different categories
-Sharing photos, comments, feedback that others can see
-Gadget -> your own phone (example: Japanese Purikura Machines)

Initial Concept Developments & Mood-boards

Studio

Concepts that I started in class to help me start thinking about layouts and content.

Independent study

Visual, Aesthetic style

Augmented Reality

ibeacon & NFC

RFID, NFC, AR Research

Augmented reality (AR) 
A live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. By contrast, virtual reality replaces the real world with a simulated one.With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable.

Handheld display AR promises to be the first commercial success for AR technologies. The two main advantages of handheld AR is the portable nature of handheld devices and ubiquitous nature of camera phones. The disadvantages are the physical constraints of the user having to hold the handheld device out in front of them at all times as well as distorting effect of classically wide-angled mobile phone cameras when compared to the real world as viewed through the eye.

Demonstrating the concept of augmented reality for potential use in a retail environment to help consumers:

Radio Frequency Identification (RFID)

“RFID” stands for Radio Frequency Identification.  An RFID tag is a microchip which is packed with a antenna on a microscale, the size and packaging is structured to allow the RFID tag to be attached to various objects.  When a reader (on a mobile phone) comes into the nearby vicinity the tag’s antenna picks up signals from an RFID reader or scanner and then returns the signal.

RFID technologies are now also implemented in end-user applications in museums. e.g. "eXspot," at the Exploratorium, a science museum in San Francisco, California. A visitor entering the museum received an RF Tag that could be carried as a card. The eXspot system enabled the visitor to receive information about specific exhibits. Aside from the exhibit information, the visitor could take photographs of themselves at the exhibit. It was also intended to allow the visitor to take data for later analysis. The collected information could be retrieved at home from a "personalized" website keyed to the RFID tag.

RFID devices being employed by Vodafone in Wellington, New Zealand on bus shelter posters. 
The idea:
-Point your bluetooth enabled phone at the poster and wait until the animated arrow on the poster changes from red to green.
-Follow the instructions to download a free gift.

Near field communication (NFC)

is the set of protocols that enables smartphones and other devices to establish radio communication with each other by touching the devices together or bringing them into proximity to a distance of typically 10 cm (3.9 in) or less.

e.g. NFC Card emulation mode enables NFC-enabled devices such as smartphones to act like smart cards, allowing users to perform transactions such as payment or ticketing.