Swot Analysis & Feedback

(Oldies)
Strength: Simplistic design, keychain design unique to te papa
Weakness: Screen size (limitation to font size), shaky hands (disorder) 
Opportunity: Text size for clarity, map
Threat: Not familiar with new technology 

(Tourist)
Strength: Mobile size (not heavy), Clarity, visual hierarchy
Weakness: Too familiar
Opportunity: Booking your own tour, audio
Threat: Navigation (reading from left to right), language barrier

(Oldies)

Strength: Active tour, audio available, clear navigation
Weakness: Too complicated for the persona, font size, button size
Opportunity: Simplifying the information, communication?
Threat: May be too complicated for the persona

(Tourist)
Strength: Simplify, clarity, language option
Weakness: Size (May not want to carry an ipad) <- holding souvenirs, cameras etc
Opportunity: English as the default language, Add some NZ flavour (introduction to NZ)
Threat: Language option might also be risky to install.

(Family)

Strength: QR code (time management), online shopping
Weakness: Map to Te papa really necessary? Extra step?
Opportunity: Online planning? Connect with google maps
Threat: How are they getting the item? Can the online shopping be done on the website at home?

(Family)
Strength: Kids engagement (Augmented reality)
Weakness: Limited to only families?
Opportunity: Have separate options for other personas
Threat: Too focused on the screen? (might take away the experience)

Mine - (Family):
Strength: Interactive way-finding, clarity, familiar
Weakness: Could also be too familiar/too safe?
Opportunity: Make it identifiable to family, kid option? <- kid engagement
Threat: Click & drag is too complicated for the user

Things to think about:
-Unique to Te papa
-Incorporating NZ flavours
-Hierarchy of information
-Options for different personas
-Tourist family (think about other personas)
-Kids engagement with exhibit / keeping them engaged, (games): I SPY, quiz, listing things that began with A?
-Family involvement, bringing them together
-Feed people's comments, recommendations, favourite places
-NFC tap on a sign to indicate they have arrived, get information
-Exhibits separated by different categories
-Sharing photos, comments, feedback that others can see
-Gadget -> your own phone (example: Japanese Purikura Machines)