Visualise user research

AdultUsername: Sally
Age: 30-36
Nationality: Kiwi 
Occupation: Housewife, Business woman
Marital Status: Married

Kid
Username: Billy
Age: 4-10
Nationality: Kiwi
Occupation: Primary school student

Values
Parents
-Making memories
-Kid's education
-Convenience
-Time/Speed
-Responsibility
Kid
-Bonding time with the family
-Playtime 

-Story-time

Interests

-Creating a memorable experience (Taking photos of their kids)

-Entertainment for the kids

-A break from home and work, doing something different from the usual.

-Educational purposes, hoping they will learn something new

-Bonding time with the family

What are they thinking?

Parents

-Need to keep my child under control.
-Is my kid enjoying the attraction?
-I hope my kid is learning something new.
-Where are fun/interactive attractions?
-What's the time? How much more time do we have?
-I'm exhausted, where are the chairs?
Kids
-When are we going to Mc-donalads?
-What is this?
-Touch everything.
-I'm bored.
-This is fun. I want to press/do it again!

What are they feeling?
Parents
-Frustrated: with the kids
-Excited: creating new memories
-Happy: bonding with the kids
-Tired: keeping the kids under control, making sure they don't break anything.
-Confusion: wondering what attractions would be interesting for the kids.
-Hungry: wanting food, latte/coffee
Kids
-Excited: A new place with new things they have never seen before, interactive stuff.
-Confused: unsure about what the attraction is/about. Never seen it before.
-Bored: Already over it, want to get out of here already.
-Hungry: Wanting food, Mc-Donalads?

How do they act?
Parents
-Responsible, taking care of the kids
-Playful or strict depending on the kid.
-Finding attractions that the kid will be interested in.
Kids
-Running frantically, possibly yelling.
-Fidgety, wanting to touch everything.
-Going to the first big attractions they can see.
-Complaining

Behaviour 
Parents
-Busy time schedule
-Routine-driven lifestyle
-Multi-tasking
-Organised, set plan
-Keeping up with the latest trends/what's popular
-Internet is their source for everything
Kids
-Short/limited attention span
-Fidgety, constantly wanting to move around
-Reckless
-Energetic and full of energy
-Complaining, starting to get upset when they are tired or bored.

Experience Style

-Go to the biggest or most popular exhibition that they have heard about.
-Many young families have strollers/prams so they tend to user the elevators to get around.
-Taking photos of their kids with the exhibitions for memories.
-Fast journey. Kids tends to get fidgety if they stay too long at one attraction.
-Kids are generally curious. They like to touch anything that is interactive. 

Te Papa Visit Observations

Family

-Many young families with prams (taking elevators to get onto other floors instead of stairs)
-Kids were very attracted to the touch screen way-finding monitor. They would immediately start pressing everything they see. (Digital)
-A few resting areas e.g. couches around the stations. Families with young children are usually resting because their kids get a bit tired/bored.
-Many kids likes exhibition where they can interact with it such as climbing and opening drawers. They tend to like bigger spaces where they would run around. The kids are quite fidgety and excited.
-Some parents bring their kids for educational purposes. Kids are quite curious and tends to ask a lot of questions e.g. "What is this?"
-Definitely did not read the descriptions. Parents didn't really read it either because the kids would get impatient. 
-Kids tend to be more interested in the bigger displays/attractions.
-Discover centre: Calm atmosphere compared to the other exhibitions where kids are running around. Can see parents bonding with their kids. Parents don't have to worry about any delicate exhibitions as everything there was pretty much interactive for the kids. It allows the children to let off some steam. 
Kids really enjoy this space, forgetting the time. When some parents said it was time to leave, the kids wanted to stay.
-Kids tend to imitate what they see. (Noises or actions)
-Family taking photos of their kids with the attractions. Memory making?

Other things to think about:
-Informative and interactive
-How many interactive things are there? Should there be a section on the map?
-What attractions/displays are kid friendly? Where are they? (Some floors seems to target more towards adults and grandparents. There were less kids/family near the top floors.
-How long will each attraction take? Kids will get tired.
-Te Papa host -> Call on app?
-Lots of prams.
-Scavenger hunt to enhance the families experience. Educate kids?
-Video audio and text playing across screens make it easier for people to follow along with the information. It also encourages people to read along with the text while it's showing on the screen rather than reading it in a bulk.
-Lots of staff around exhibitions.

Meeting with Melissa (Te papa)

Digital Interactive
-Look up experience (Not taking away the experience)
-Audience only take 3 seconds to look at an artwork
-Inclusive

Way-finding
-Digital way-finding to help with navigation
-Digital tours may take over booked tours (Problems)
-Audio tour cost $5.00 (Some are expected to have audio tours)
-Narrative / content (Story app, intrigue kids)
-A way to locate people to the cafes when heading for the exits.
-Food, toilet, tickets, map
-Time, experience (Suggested tours for different times)
-Te papa fire section has a story app triggered by beacon (entrance spot) 

Getting the word out
-Referrals are important to get the word out. (Consider social media, sharing)
-Exiting museums.
-Exiting an exhibition.

Family
-Lots of young families
-Preschool age, young kids
-Discovery centre is the most popular section for kids
-Delivering educational content
-Parents can rest while the kids play
-Young kids predominant during the week (School trips)
-Learning innovation

Museum & User-group research

Museum Exhibitions

Why people might go to museums?
-Entertainment purposes, being entertained uplifts your mood, you feel joy and fun.
-Educational purposes, understanding how things work, solving a puzzle, raises your self esteem.
-Aesthetical feelings, the awe of seeing a great object of art, is uplifting, it stretches the imagination, it crosses a mental boundary, getting inspirations.
-Face-to-face encounter with authentic objects/artworks, 
-Experiencing different cultures, wanting a new experience, it is exotic.
-Social purposes, staying connected, you go because your friends visited that exhibition and if you don’t go you can not join in the conversation.
-Finding your roots, knowing who your ancestries are, learning where you came from. 

Family

Think
Parent
-Control my child
-New experience for the child
-I wonder if my kid is learning something new?

-How long will this take?-What is the next attraction?-Will my kids enjoy this?

Feel 
Parent
-Frustrated-Stressed
-Excited
-Joy

Want/Need
Parent
-Children to enjoy themselves-Keep them entertained, not getting bored
-Kids to learn something new
-Have a set plan/schedule they can follow
-Coffee/latte, chairs
-Interaction -Keeping their kids under control-Bonding with their kids-Memorable experience (photos)

Do
Parent
-Bonding time with their kids
-Keeping the kids under control-Creating a memorable experience, entertainment
-Taking photos to capture these memories

Interest
Parents
-Attraction for kids
-Seating area
-Relaxing at the cafe, lunch/coffee
-Keeping the kids busy

App Research

Artlens (The cleveland museum of art)

Advantages: 

-Informative and interactive. Provides a good amount of information about artworks and artists in an interactive approach. 

-Instant access to information about artwork/artist by using the camera function on your phone. Immediately recognises the images when the user points the camera at a certain artwork. 

-It may enhance the user experience as they are not just traditionally walking around. The app may also encourage the audience to engage with the artwork. 

Disadvantages:

-App is hard to navigate through if you're not familiar with the space.
-It works better on bigger screens e.g. an ipad. It makes it more difficult to see the artwork details when it is restricted down to an iphone size.
-A 2 hour download wait to download 14941 content. This might be an issue if the user wants to download this app when they arrive at the space. Downloading would be an issue if there is no wifi available. This issue could be possibly solved if the museum supplied ipads/tablets that have the app installed beforehand.
-The human experience factor is as the user is looking at the artwork through a screen (window).

The Met
Advantages:
-Live updates: e.g. latest events, what's on today
-Colour sections to separate information.

Disadvantages:
-Doesn't appear to work/load without the internet. Maybe a problem if the museum doesn't supply free wifi.
-Constantly have to scroll down to find information. A bit inconvenient for the user.
-Map is a bit hard to interpret. May be useful to include some keys to show users what the icons mean. Everything is very cluttered.

MOMA
Advantages:
-Acts like an alternative gallery.
-Lots of visuals
-Audio format. Users may not like reading or have difficult reading so it's nice to have this option (inclusive).
-Navigation bar: sorted categories for easy navigation.
-Kids section.
-Directory to show what paintings are on what floors.

Disadvantages:
-Home page could be simplified?
Adding a home button may be useful when the user is on another category.

Rijks Museum
Advantages:
-Language options which are helpful for tourists (Inclusive)
-Family quest helps engage audience with artwork.
-Guided tour option is available.
-Option to search up more information about the artwork by entering a 3 digit code placed next to the artwork.

Disadvantages:
-Default language is not in english.
-Limited amount of information provided to the user. They will need to know the 3 digit codes to find information about a specific artwork.

British Museum
Advantages:
-Landscape and portrait option is available.
-Sections are clearly set out for easy usability.
-Interactive map. User can click on the space and see what artworks are being displayed there.
-Quiz section to encourage the user to look at the artwork.

Disadvantages:
-Constant window popup (e.g. like us on facebook). It gets frustrating.
-There are some functions that are locked so the user will have to get the full version.